一、速卖通站内流量
速卖通新店引流技巧1、速卖通橱窗推荐
速卖通平台在卖家达到一定等级或者在一些特殊活动中会赠送橱窗位。与线下商店靠近窗户或门口的橱窗位置相似,被橱窗推荐的产品将在同等质量的产品中优先排名,近一步提升曝光。合理利用这一点也能获取不菲的免费流量。
挑选好橱窗产品是关键中的关键,一般可以结合以下几点来挑选橱窗产品:主打产品、热销产品、新出产品、或者结合季节和展会。
需要强调的是,橱窗在速卖通平台的买家页面没有固定的展示位置,卖家朋友们仅仅可以通过设置提升设置产品的排名。
速卖通新店引流技巧2、站内付费/免费推广
(1)速卖通直通车,这个就是竞价,充值之后就可以随时打开直通车。选择需要推广的商品,关键词竞价排名,按点击收费。热门的关键词要想排到第一页,每次点击需要付出几元到几十元的成本,这种方法适合高利润产品或土豪卖家。
(2)平台活动推广,积极参加平台举办的各种活动,当然这里面有免费的活动也有付费的活动,大家根据自己的情况选择参与,例如:速卖通优惠券、限时打折、全店铺打折。限时打折:首先要统计店铺产品的日流量高峰时段,有计划性的进行限时折扣。最好充分利用速卖通平台每个月提供40个限时打折这一规则,每天都进行产品促销,同时每天也要有产品结束促销。
全店铺打折:平台每月提供20次的全店铺打折,海外买家购物的高峰期都在工作日。建议商家周一至周五可以分五次使用,在工作日频繁打折比较有效。
速卖通新店引流技巧3、店铺里上传尽可能多的产品
店铺里上传大量的产品,增加产品数量,将直接拉升店铺曝光,提升产品与店铺被用户访问到的概率。有数据显示,产品数量越多,出单比率和成交率也就更大。所以赶紧发布产品吧!
二、速卖通站外引流
速卖通新店引流技巧1、速卖通的联盟营销计划
速卖通联盟营销是店铺重要的站外引流工具,为了帮助广大卖家推广店铺里的优质商品,且是卖家希望重点推广的商品。
这个类似淘宝网的淘宝客,会有成千上万的流量主来帮你推广你的产品,你只要设置好给别人的推广分成即可。
如何添加主推产品呢,只需要按照以下路径操作即可:
卖家后台——营销活动——联盟营销——我的主推产品。
速卖通新店引流技巧2、社交网站
社交网站作为人群比较集中的地方,具有明显的层次性,商家所卖产品可针对不同的社交网站进行推广,目前比较有名的社交网站有Facebook ,Twitter, Pinterest等网站。这些社交平台会为您吸引大量客户,成为您重要的资源。
速卖通新店引流技巧3、站外SEO
全球性搜索引擎如google、yahoo等,站外搜索引擎优化可作为站内搜素优化的一个补充,但需要较高的专业性水平。
速卖通新店引流技巧4、网红引流
1. Traffic in AliExpress
AliExpress new store traffic diversion skills 1. AliExpress showcase recommendation
AliExpress platform will give away showcase positions when sellers reach a certain level or in some special events. Similar to the showcase position near the window or door of an offline store, the products recommended by the showcase will be ranked first among products of the same quality, further improving exposure. Reasonable use of this can also obtain considerable free traffic.
Choosing good showcase products is the key among the keys. Generally, you can choose showcase products based on the following points: flagship products, hot-selling products, new products, or combined with seasons and exhibitions.
It should be emphasized that the showcase does not have a fixed display position on the buyer's page of the AliExpress platform. Sellers can only improve the ranking of the set products through settings.
AliExpress new store traffic skills 2, paid/free promotion within the site
(1) AliExpress through train, this is bidding, after recharging, you can open the through train at any time. Select the products to be promoted, keyword bidding ranking, and charge by click. In order to rank on the first page for popular keywords, each click needs to pay a few yuan to dozens of yuan. This method is suitable for high-profit products or wealthy sellers.
(2) Platform event promotion, actively participate in various activities held by the platform. Of course, there are free activities and paid activities. Everyone can choose to participate according to their own situation, such as: AliExpress coupons, limited-time discounts, and full-store discounts. Limited-time discounts: First, count the peak traffic hours of the store products and plan limited-time discounts. It is best to make full use of the AliExpress platform's rule of providing 40 limited-time discounts every month, and promote products every day, and also end the promotion of products every day.
Full-store discounts: The platform provides 20 full-store discounts every month, and the peak shopping period for overseas buyers is on weekdays. It is recommended that merchants use it five times from Monday to Friday, and frequent discounts on weekdays are more effective.
AliExpress new store traffic diversion skills 3. Upload as many products as possible in the store
Uploading a large number of products in the store and increasing the number of products will directly increase the store exposure and increase the probability of products and stores being visited by users. Data shows that the more products there are, the greater the order ratio and transaction rate. So hurry up and release the product!
2. AliExpress off-site traffic diversion
AliExpress new store traffic diversion skills 1. AliExpress affiliate marketing plan
AliExpress affiliate marketing is an important off-site traffic diversion tool for stores, in order to help the majority of sellers promote high-quality products in the store, and it is the product that sellers hope to promote.
This Taobao customer, similar to Taobao.com, will have thousands of traffic owners to help you promote your products. You just need to set up the promotion share for others.
How to add the main product? Just follow the path below:
Seller backend - Marketing activities - Affiliate marketing - My main product.
AliExpress new store traffic diversion skills 2. Social networking sites
As a place where people are relatively concentrated, social networking sites have obvious hierarchy. The products sold by merchants can be promoted on different social networking sites. Currently, the more famous social networking sites include Facebook, Twitter, Pinterest and other websites. These social platforms will attract a large number of customers for you and become your important resources.
AliExpress new store traffic diversion skills 3. Off-site SEO
Global search engines such as Google, Yahoo, etc., off-site search engine optimization can be used as a supplement to on-site search optimization, but it requires a higher level of professionalism.
AliExpress new store traffic diversion skills 4. Internet celebrity traffic diversion