1. The two have different positioning.

Wish is an emerging cross-border e-commerce platform based on App. It mainly attracts customers with low prices and good quality. It is very popular in the US market. Its core categories include clothing, accessories, mobile phones, gifts, etc. Most of them are shipped from China.

AliExpress is an important strategic product for Alibaba's future internationalization. It has become one of the most active cross-border e-commerce platforms in the world. Relying on Alibaba's huge membership base, it has become one of the platforms with the richest product categories in the world.

AliExpress is characterized by being more price-sensitive and having a more obvious low-price strategy. This is also related to Alibaba's strategy of introducing Taobao sellers as customers. The strategy of many people doing AliExpress now is similar to that of Taobao stores in previous years.

2. The two attract different groups of people.

AliExpress is suitable for entry-level sellers, especially sellers whose product characteristics are in line with emerging markets. Products have supply chain advantages. Sellers who seek price advantages are best to directly purchase goods from suppliers for sale.

3. The store review cycle is different.

Wish is relatively easy, and the review usually takes two days to a week. AliExpress has the fastest review, which is basically one to two days.

4. Different restrictions on products.

AliExpress does not have any problems with second- and third-tier brands unless there are complaints from brand owners. Wish's review is a little stricter, and the threshold for counterfeit brands and counterfeit styles is relatively loose as far as I know.

5. Different markets.

Wish is mainly for North American mobile terminals; AliExpress is mainly for Brazil, Russia, Ukraine, and Chile (South America and Eastern Europe).