There are challenges to a certain extent

1. Complex cross-border trade rules: AliExpress is a cross-border e-commerce platform that needs to comply with the trade rules and legal terms of various countries and regions. For sellers who lack relevant knowledge and experience, it may be difficult to understand and comply with these rules.

2. Product quality and supply chain management issues: The AliExpress platform has very strict product quality and supply chain management. Sellers need to ensure that the products they sell meet the standards of the corresponding countries and regions, and at the same time establish a stable and reliable supply chain relationship, which may take a certain amount of time and effort to resolve.

3. Fierce competition: There are already a large number of sellers and brands on the AliExpress platform, and the competition is very fierce. New sellers need to find their own position in the market and compete with other sellers, which will bring certain difficulties to sellers who do not have a clear market and positioning strategy.