1、产品为本, 定价合理 产品本身质量要严格把握,定价要合理,不要虚高
2、认真填写宝贝属性规格,真实表现产品的尺寸规格等,要知道买家对这个可能是较真的。
3、商品图片有创意美观但不要夸张 点击率确实是很重要,但卖家不要只为点击而夸大产品事实,造成买家购买后的落差。
4、产品详情文案不要过度承诺 有就是有,没有就是没有,能做到的写,做不到的欺骗购买,你知道结果。
5、旺旺反馈一定要及时,购买前和购买后都始终如一,礼貌到位为第一要素,无论是成交还是售后服务解决问题!买家什么样的人都有,客服需要保持良好的心里素质应对!客服技巧不多说,之前给圈子人分享官方七大模块比较全面的客服技巧,如有卖家需要,也可以找我交流。
6、售后服务卡,感谢信,优惠劵的精美设计,改投入的一定要下功夫,别总想着买完东西,说两句好话就好了,这个是提升你形象和服务态度,影响客户对你好印象的好时机,这里同样可以弄些好的文案!
7、赠品营销 之前也提到过,不在于多,价格不再多贵,但一定实用质量好,绝对不要给很劣质品,觉得赠品好坏买家都觉得你人好,要知道白给的馒头是可以嫌弃面黑的。劣质品个人建议还不如不给!
8、产品包装方面 可以是质量好且有创意的,我们不能控制物流公司,但我们能尽量做到包装最大限度保证寄送到客户手里的完好和精美度。所谓买家购物体验就是每个点都可能给你加分。
9、物流方面 选择服务好和物流速度快的快递,平时也要和快递公司做好关系,关系这东西到哪里都好使!
10、特殊技巧 这个不多说,shua这是辅助,先不说风险,不是长久之计,最主要大部分我们自己能控制的因素,一定要控制住,让买家最大限度的不好意思给低分。
1. Product-oriented, reasonable pricing The quality of the product itself should be strictly controlled, and the pricing should be reasonable, not inflated
2. Carefully fill in the product attributes and specifications, and truly show the size and specifications of the product, etc., knowing that buyers may be more serious about this.
3. Product pictures are creative and beautiful but not exaggerated. Click-through rate is indeed very important, but sellers should not exaggerate product facts just for clicks, causing buyers to be disappointed after purchase.
4. Product details copywriting should not over-promise. Yes is yes, no is no. Write what you can do, and deceive the purchase of what you can't do. You know the result.
5. Wangwang feedback must be timely, and it should be consistent before and after the purchase. Politeness is the first element, whether it is a deal or after-sales service to solve problems! Buyers are all kinds of people, and customer service needs to maintain a good psychological quality to deal with it! I won’t say much about customer service skills. I have shared the official seven modules with people in the circle. The more comprehensive customer service skills, if any seller needs it, you can also communicate with me.
6. After-sales service cards, thank you letters, and coupons are exquisitely designed. You must work hard to change them. Don't always think that after buying something, you can just say a few nice words. This is a good time to improve your image and service attitude and influence customers to have a good impression of you. You can also make some good copywriting here!
7. Gift marketing As mentioned before, it doesn't matter how many gifts there are. The price is no longer expensive, but it must be practical and of good quality. Never give very inferior products. Buyers think you are a good person regardless of whether the gifts are good or bad. You must know that you can dislike the black surface of steamed buns given for free. My personal suggestion is that it is better not to give inferior products!
8. Product packaging can be of good quality and creative. We cannot control the logistics company, but we can try our best to ensure the integrity and exquisiteness of the packaging when it is sent to the customer. The so-called buyer's shopping experience means that every point may give you extra points.
9. Logistics: Choose a courier with good service and fast logistics speed. You should also have a good relationship with the courier company. Relationships are useful everywhere!
10. Special skills: I won’t say much about this. This is auxiliary. Let’s not talk about the risks. It is not a long-term solution. The most important thing is that most of the factors that we can control must be controlled to make the buyer embarrassed to give a low score.