速卖通有两种店铺,分别是旗舰店和专营店。旗舰店是速卖通商家的主营店铺,可以自由设置品牌形象、展示商品和服务,同时也可以享受更多的品牌推广和营销支持。
而专营店则是由速卖通推荐的商家店铺,主要销售某一类或某一品牌的商品,相对于旗舰店来说,专营店的品牌形象和营销支持会稍微逊色一些。不过,专营店也有自身的优势,比如可以更好地定位自己的目标市场,提高销售转化率。
AliExpress has two types of stores, flagship stores and franchise stores. Flagship stores are the main stores of AliExpress merchants, which can freely set up brand image, display goods and services, and also enjoy more brand promotion and marketing support.
Franchise stores are merchant stores recommended by AliExpress, mainly selling a certain category or brand of goods. Compared with flagship stores, franchise stores have slightly inferior brand image and marketing support. However, franchise stores also have their own advantages, such as being able to better position their target market and improve sales conversion rates.
There are three types of stores on AliExpress:
1. Official store
This refers to the type of store that sellers need to have their own brands or are exclusively authorized by the right holder (the trademark logo must be R mark) to open on AliExpress.
2. Exclusive store
Sellers can open exclusive stores only if they have their own brands or other brand authorization documents, which can be the type of store that is R mark or TM mark.
3. Franchise store
Sellers have one or more own brands or other brands with R mark or TM mark, that is, they distribute products of other brands.