1. Product homogeneity

With the rapid development of cross-border e-commerce, cosmetics, maternal and child products, and electronic products have become hot-selling products. However, taking these products as typical representatives, while they are selling well, they also have serious homogeneity problems. The foreign trade industry itself has certain risks, and coupled with the huge pressure brought by price wars, many merchants are exhausted. Therefore, product homogeneity is not conducive to the long-term development of both the sellers of the entire platform and foreign trade.

2. Defects in the credit evaluation mechanism

(1) If the buyer is not satisfied with the product, he can get a full refund, so the seller must pay the shipping fee out of his own pocket.

(2) If the buyer receives the purchased product but does not confirm receipt, the seller is very likely to not receive the payment.

(3) The buyer can choose to refuse to pay if the return is unsuccessful, as long as it is reasonable. Therefore, the seller not only loses the product but also fails to receive payment.

3. After-sales issues

Due to language and cultural differences between countries, there may be deviations between buyers and sellers. Originally, it was a transaction that both parties were very satisfied with, but disputes would arise due to language barriers. Once the seller or buyer expresses an error, and the buyer returns the product due to dissatisfaction after shopping, the return speed will be slow, and the buyer's evaluation of the platform will be reduced, which will indirectly affect the platform's profits.

4. Logistics issues should not be underestimated

At present, customs clearance is a difficult point that is difficult to overcome in the development of cross-border e-commerce, and it is also a national law that must be observed. Even small-amount cross-border packages may be returned due to exceeding regulations. If necessary, these cross-border packages will be reported to the customs and taxed according to law. Many of the packages will be detained in the customs or returned directly to the merchant by the customs because they are unqualified after reporting and review. Therefore, many times buyers will not be able to receive the package in time. Many such intermediate matters will lead to huge additional expenses, adding economic pressure to both buyers and sellers