AliExpress is a cross-border e-commerce platform under Alibaba Group. It builds a trading bridge between overseas buyers and Chinese suppliers. The features of the AliExpress platform include:

1. **User interface**: AliExpress's operating interface is available in Chinese and English. The interface design is simple and neat, suitable for beginners.

2. **Market positioning**: AliExpress is particularly suitable for beginners, especially those whose product characteristics are suitable for emerging markets, and those who seek price advantages.

3. **Price strategy**: The prices of products on the platform are relatively sensitive, and the low-price strategy is obvious, which is related to Alibaba's strategy of importing Taobao sellers as customers.

4. **Internationalization strategy**: AliExpress is an important part of Alibaba's internationalization strategy and has become one of the most active cross-border e-commerce platforms in the world.

5. **Membership base**: Relying on Alibaba's huge membership base, AliExpress has become one of the platforms with rich product categories in the world.

6. **Market focus**: AliExpress focuses on emerging markets.

7. **Logistics policy**: AliExpress has a clear logistics policy, including regulations and controls on "seller-defined" channels, as well as the setting of logistics usage rules for different countries.

8. **Product attributes**: AliExpress emphasizes the importance of product attributes, and recommends that sellers fill in product attributes in detail and accurately to increase product exposure.

9. **Store operation**: Opening a successful store on AliExpress requires careful planning and reasonable layout.

10. **Strategic direction**: AliExpress's strategic direction includes accelerating the high-quality growth of high-quality merchants, ensuring logistics fulfillment, and upgrading platform mechanisms.

AliExpress is committed to becoming an important trading platform between global consumers and Chinese sellers by providing a variety of goods and services, optimizing logistics and improving user experience.