1. Input-output ratio data in the background of Through Train

In the background of Through Train, we can view the input-output ratio data through the Taobao Through Train report. However, it should be noted that the input-output ratio data displayed here is not very scientific. The specific calculation formula is as follows:

Input-output ratio = total transaction amount/total expenditure, total transaction amount = average order value * conversion rate * click volume.

2. Real input-output ratio data

If we want to know the real input-output ratio data, we need to calculate the real input-output ratio data according to the following formula.

Real input-output ratio = (total transaction amount + natural traffic conversion amount)/total expenditure