Sales analysis mainly involves the following aspects:

Overall sales: Through the data statistics function of the AliExpress backend, you can understand the overall sales of the store, including data indicators such as the number of orders, sales, number of visitors, and conversion rate. Analyzing these data can help understand the sales trends, popular products, and potential problems of the store, so as to make corresponding adjustments and improvements.

Product sales: It is necessary to deeply analyze the sales of each product, including sales volume, transaction price, visitor source, etc. According to the performance of the product, you can determine which products are hot-selling and which products need to be optimized or removed from the shelves. At the same time, by analyzing the products of competitors, you can obtain market trends and competitive intelligence, and adjust your product strategy in a targeted manner.

Traffic source: Understanding the source of traffic can help sellers find effective promotion channels. Through the AliExpress backend data analysis tool or third-party data collection tools, you can view indicators such as traffic quality and conversion rate of different promotion channels, so as to decide which channels are worth investing more resources.

Target audience: Understanding the target audience is the key to successful sales. Through the AliExpress data analysis tool, you can view the audience characteristics of different products, such as region, age, gender, etc., so as to formulate targeted promotion strategies and product positioning.

Competitors: On the AliExpress platform, competition with other sellers is inevitable. You can use competitor analysis tools to monitor competitors' product sales, price changes, advertising and other information.

The above information is for reference only. If necessary, it is recommended that you consult a professional.