AliExpress targets countries where e-commerce is not well developed, such as Russia and Southeast Asia. Since AliExpress targets these countries, the necessary conditions for success are cost-effectiveness (even low prices), low-cost logistics (postal parcels, etc.), and ordinary services.

AliExpress adheres to the Taobao strategy of "price is king". The platform entry threshold is low, and the platform commission is lower than that of eBay and Amazon. This has led to the influx of many entrepreneurs. The homogeneous competition is relatively fierce. Many sellers can only gain advantages through low prices (among them, there are many sellers who use skills to obtain high profits). In addition, AliExpress will have surprises: small wholesale orders from Alibaba. If the supply chain of a single category of products is very complete and very competitive, you can quickly succeed in AliExpress. If you fight a price war, other small sellers will definitely die. Keep uploading products and lowering prices. The powerful sellers will directly contact the factory to offer factory prices or use the method of clearing inventory, which is a fatal blow to other middlemen, leaving them with no way out. It doesn’t matter whether there is a brand or not, as long as there is a price advantage.