本质上亚马逊与速卖通都是面向C客户端的电商平台,但有三个区别就是——
1、侧重市场有区别: 亚马逊是以欧美市场为主的,在欧美,电商数亚马逊,而速卖通则不然,其市场属于新兴市场,比如俄罗斯和巴西。
2、销售策略有区别: 亚马逊是走精品模式的高端电商,价格贵;速卖通的营销模式则是推行低价为王,追求物美价廉。
3、卖家构成有区别: 亚马逊在全球有14个站点,国际化程度高,而速卖通的卖家国内的多,国际化程度比亚马逊低,影响力也不如亚马逊。
Essentially, Amazon and AliExpress are both e-commerce platforms for C clients, but there are three differences:
1. Different market focus: Amazon focuses on the European and American markets. In Europe and the United States, Amazon is the leading e-commerce company, while AliExpress is not. Its market belongs to emerging markets, such as Russia and Brazil.
2. Different sales strategies: Amazon is a high-end e-commerce company with a boutique model and high prices; AliExpress's marketing model is to promote low prices as king and pursue high quality and low prices.
3. Different seller composition: Amazon has 14 sites around the world and is highly internationalized, while AliExpress has more domestic sellers, is less internationalized than Amazon, and has less influence than Amazon.