Head merchants refer to first-tier e-commerce platforms, which are large in scale and influence and are in a leading position in the e-commerce field.

Advertising is a powerful tool for head e-commerce companies to make money. It can generate sustainable income. With the traffic of big promotions, advertising income will increase dramatically. Taobao advertising mainly uses Diamond Exhibition and Through Train, while JD.com uses Jingzhuntong.

Commission income is also a considerable expense. The platform requires brands to have the lowest price throughout the year, cross-store discounts, and then add coupons and red envelopes, which is very attractive. Naturally, the more you sell, the more income you will get.

Head merchants refer to merchants with very large traffic.

Generally speaking, it means that part of merchants that stand out among similar merchants have a leading and exemplary role.

Generally speaking, it means that part of merchants that stand out among similar merchants have a leading and exemplary role.