When opening a store on AliExpress, the same rules apply. If you want to open a flagship store on the AliExpress platform, then the entity that registers your AliExpress store must be the brand owner, or you must have exclusive authorization for the trademark to sell goods. In other words, a brand authorizes your store to be the sole agent of the flagship store on the AliExpress platform.

If you are running a specialty store or a franchise store, the way to obtain a trademark authorization letter is relatively simple. A flagship store must be a first-level agent, which means it can only hold the brand itself, or the entity holding the brand can be directly authorized. Specialty stores and franchise stores not only do not need exclusive agent authorization, but can also issue trademark authorization through a second-level agent. It does not need to be a manufacturer, you only need to provide a letter of authorization from the supplier.