联盟营销
定义:联盟营销是由专业的营销机构组织大量网站的广告资源,为卖家提供全网范围的广告推广模式。它也是速卖通官方推出的一种“按效果付费”的推广模式。联盟营销的站长来自全球100多个国家,客户群体庞大。
特点:参与联盟营销的卖家,其商品可以得到在大量海外网站曝光的机会,商品信息从更多渠道展示给目标客户,对店铺销量的增长有很大的帮助。采用按销售额付费的模式加入联盟营销,无须预先支付费用,曝光率是免费的,只有成交了才支付佣金。卖家可以自行设置佣金比例,也可以采用店铺默认的佣金比例。不同类目默认的最低佣金比例不同,通常在3%~8%之间,所有类目可设置的最高佣金比例为50%。
Affiliate Marketing
Definition: Affiliate marketing is a professional marketing organization that organizes advertising resources from a large number of websites to provide sellers with a network-wide advertising promotion model. It is also a "pay-per-performance" promotion model officially launched by AliExpress. Affiliate marketing webmasters come from more than 100 countries around the world and have a huge customer base.
Features: Sellers participating in affiliate marketing can get their products exposed on a large number of overseas websites, and product information can be displayed to target customers through more channels, which is of great help to the growth of store sales. Joining affiliate marketing in a pay-per-sales model does not require prepayment of fees, and exposure is free. Commissions are only paid when transactions are completed. Sellers can set the commission rate by themselves, or use the default commission rate of the store. The default minimum commission rate for different categories is different, usually between 3% and 8%, and the maximum commission rate that can be set for all categories is 50%.