It works well because AliExpress live streaming has the advantages of real-person demonstration and real-time interaction, which can narrow the distance between merchants and consumers and improve the purchase conversion rate. At the same time, AliExpress live streaming also provides consumers with a new way of shopping, which allows consumers to understand the products more intuitively, especially suitable for emerging groups such as models. These situations can show that the effect is very good. Although AliExpress live streaming is very effective, it is also necessary to increase the attention to after-sales service to ensure that consumers' return applications are responded to and processed in a timely manner. At the same time, merchants also need to pay attention to ensuring the quality of the goods in order to better improve consumer satisfaction and willingness to buy again