1、直通车
直通车是速卖通站内推广的主要渠道,它可以直接为店铺引流,提升商品的曝光和流量,提升销量和产品排名;另一方面,对于店铺的爆品,是可以获得更多的曝光即会,提升爆款的转化效果,还可以为卖家进行新品测试。
直通车推广是按点击付费的,所以大家就要做好产品的标题、详情及图片的优化,吸引买家的点击;同时还要理性出价,不要盲目提升出价去卡位。
2、活动推广
速卖通除了平台的活动,还有不少营销活动的。特别是平台活动,大家如果有适合的产品的话,就建议都去报名,特别是Flash Deal这个秒杀活动,除了有更多的曝光,还能大大提升转化的。
首先大家就是要为产品积累更多的销量和评价,然后再做好优化,这样才能报名活动,并有一个好的效果。
3、达人合作
速卖通首页有一个“IIVE”的位置,这是平台的网红任务定向招商,这也是非常重要的一个站内推广渠道。大家可以在后台,找到“达人合作”,开通网红任务平台,然后在上面找到符合商品领域的红人沟通直播。这是速卖通内容营销推广的主要渠道。
这里的话,大家最主要是找准合适的红人,这样才可以精准引流,从而带来更多的转化。
1. Through Train
Through Train is the main channel for promotion on AliExpress. It can directly attract traffic to the store, increase the exposure and traffic of the product, and increase sales and product rankings. On the other hand, for the hot products of the store, it can get more exposure, improve the conversion effect of the hot products, and also test new products for sellers.
Through Train promotion is paid by click, so you have to optimize the title, details and pictures of the product to attract buyers' clicks; at the same time, you must bid rationally and don't blindly increase the bid to occupy a position.
2. Activity Promotion
In addition to the platform activities, AliExpress also has many marketing activities. Especially for platform activities, if you have suitable products, it is recommended to sign up, especially the Flash Deal, which can not only get more exposure, but also greatly improve conversion.
First of all, you have to accumulate more sales and reviews for the product, and then do a good job of optimization, so that you can sign up for the event and have a good effect.
3. Expert Cooperation
There is an "IIVE" position on the homepage of AliExpress, which is the platform's Internet celebrity task directional investment promotion, which is also a very important in-site promotion channel. You can find "Expert Cooperation" in the background, open the Internet celebrity task platform, and then find celebrities who meet the product field on it to communicate and live broadcast. This is the main channel for AliExpress content marketing promotion.
Here, the most important thing is to find the right celebrity, so that you can accurately guide traffic and bring more conversions.