AliExpress is a cross-border e-commerce platform. For sellers, its ease of use varies from person to person.

Here are some of the advantages and disadvantages of AliExpress:

Pros:

Global Market: AliExpress provides a global sales platform, giving sellers the opportunity to reach consumers around the world.

Easy to use: AliExpress's operating interface is simple and easy to use, suitable for novice sellers.

Marketing Tools: AliExpress provides a series of marketing tools, such as promotions, coupons, limited-time discounts, etc., to help sellers increase sales.

Customer Service: AliExpress has a complete customer service system that can help sellers solve various problems.

Disadvantages:

Fierce Competition: The competition on AliExpress is very fierce, and it takes more effort for new sellers to succeed.

High Fees: AliExpress's fees are relatively high, including transaction fees, promotion fees, etc., which may be burdensome for some small businesses.

Logistics issues: Cross-border logistics is a difficult problem for cross-border e-commerce. AliExpress cannot solve all logistics problems, and sellers need to solve some logistics problems themselves.

In general, AliExpress may be a good choice for some sellers, but they also need to evaluate according to their actual situation.