AliExpress Express and Zhitoubao each have their own advantages. Zhitoubao is recommended for beginners, and Express is recommended for advanced users.

Zhitoubao is a marketing tool that is one-click promotion, easy to operate, intelligently optimized, and easy to harvest massive high-conversion traffic. It supports direct dual-channel delivery (Express & Lingxi recommendation). Its product advantages: extremely simple operation, automatic optimization of search traffic & recommended traffic; large traffic, good conversion effect; high investment-production ratio, clear investment-production data. Applicable people: It is an intelligent means suitable for beginner sellers, suitable for merchants with limited energy, saving worry and effort.

Express Express is a pay-per-performance advertisement, and its payment method is CPC (Cost Per Click). Express Express uses bidding ranking to allow sellers' products to be displayed at the front of the search results page, which directly affects the click-through rate of the product. PPC refers to obtaining a favorable ranking position for a website through competitive bidding, thereby achieving the purpose of increasing product exposure and traffic.