The pricing characteristics of Amazon AliExpress and Dunhuang are both based on market competition, and are priced according to market demand and supply relationships in order to maximize profits.

Among them, the advantage of Amazon AliExpress lies in its strong global supply chain and brand influence, which can achieve price advantages through large-scale procurement and brand premium; while Dunhuang focuses on product quality and service quality, and wins market share through intensive cultivation and customer reputation to achieve reasonable and competitive prices.

Both pricing strategies are rational choices based on market laws and consumer demand, starting from meeting customer needs to improve corporate competitiveness and profitability.