The first one: common pricing method

This method is divided into two types: cost pricing method and bite the opponent method.

The cost pricing method is calculated as cost + profit. For example, if a seller sells a water cup, the purchase price is 15 yuan, and he intends to make 5 yuan per transaction, so he sells it at 20 yuan. The advantage of this method is that it can ensure that the seller can make money on every transaction. The disadvantage is that it does not distinguish between users and has a unified price for all users, which cannot guarantee whether the estimated sales volume is good. If the opponent reduces the price, we still maintain this price, which affects sales, that is, we cannot make timely adjustments to market reactions.

The pricing idea of ​​the bite the opponent method is to follow the opponent's bid closely, which cannot guarantee whether the estimated sales volume is good. If the opponent reduces the price, we still maintain the price reduction, exhausted to cope with it, and sell at a loss. Its advantage is to follow the opponent closely and prevent it from grabbing market share. The disadvantage is that the opponent may have a lower comprehensive cost than us, so selling at a low price can make money, but our cost is higher than theirs. Following the price closely, it is easy to lose money, and persistence cannot last long.

Second: Formula Pricing

When sellers price their products, they usually need to consider factors such as purchase price, domestic and international shipping costs, fees, profit = cost * profit margin, platform (5%, 8%), activity discounts, alliance commission withdrawal fees, and cost. Calculation formula: price = cost//(1-category commission)/(1-alliance commission)/discount number/(1-profit margin).

Third: Activity Pricing

The activity here refers to platform activities. Sellers can observe the main platform activities in the industry where the product is located, understand the prices and discounts of similar products in popular platform activities, and understand the specific requirements of platform activities in terms of price and discount in the seller's backend. On the basis of considering our costs, these factors can be appropriately combined to price the product.

Fourth: Regional Country Pricing

AliExpress is aimed at global users, and we need to consider this when pricing our products. It does not mean that we have to consider every country. First, it is unrealistic and second, it is impossible. Sellers can carefully use the tool "National Market" under "Data Horizon" to analyze the industry in which the product is located, its main traffic contribution countries and sales countries. The users in these countries are actually the main groups we need to consider. For such key countries, we can understand the purchasing power of local users through the countries, and on the basis of combining the product cost, we can do a better job in bidding considerations and discount settings.

Fifth: Market Pricing Method

This pricing method requires the use of the price range displayed in the platform search results. The previous pricing methods are relatively basic pricing. The last pricing method is the key point for you to distance yourself from your peers. In the background price filter, we can analyze the proportion of user groups at different price points among the users who have purchased and searched for this term. This type of operation is relatively complex and requires more skills.