The main difference between AliExpress POP stores and fully managed stores lies in the different store operation models and management methods.

POP stores: This is a common store type, and sellers need to manage the store themselves, including product selection, pricing, logistics and other aspects. The hierarchical ranking of POP stores is mainly determined by the GMV (transaction volume) ranking of the secondary category in the past 30 days. This means that the sales of the store have a direct impact on the hierarchical ranking of the store.

Fully managed stores: This type of store is managed and operated by AliExpress officials or third-party service providers, and sellers only need to provide product information and process orders. The hierarchical ranking of fully managed stores is based on the merchant's natural monthly rating, and is ranked and stratified within the first-level category industry to which it belongs. The assessment criteria are not limited to the store's GMV, but also include many factors such as the merchant's service rating. This shows that the comprehensive performance of the store, such as ratings and service quality, will also affect the store's single product traffic.