The differences between self-operation and full trusteeship on AliExpress are as follows: 1. Self-operation and full trusteeship on AliExpress are different.

2. Self-operation on AliExpress requires you to apply for entry, publish products, handle orders, customer service and logistics, etc. on your own, which requires management and maintenance, but you can have better control over product quality and services; while full trusteeship means that all matters are handled by the AliExpress platform, including product display, logistics, after-sales, etc. Compared with self-operation, it is more worry-free and labor-saving, but it is more difficult to control product quality and services.

3. It depends on the actual situation. If the company's marketing team and management personnel are relatively strong and have a high ability to control channels, then self-operation is a better choice. If you don't know enough about the market situation, then choosing full trusteeship and taking advantage of the AliExpress platform is also a good choice.