To a certain extent, opening multiple stores on AliExpress can increase a company's exposure and sales opportunities. Opening multiple stores can target different products and audiences for positioning and marketing strategy development, thereby increasing product sales. In addition, opening multiple stores can also reduce the risk of a store being closed and improve the stability and reliability of the company. However, operating multiple stores also requires more manpower and financial resources, and the formulation of marketing strategies and operational management also require higher capabilities and experience.

Therefore, for small businesses that are just starting out, the initial investment and operating costs of opening multiple stores may be too high and should be carefully considered.