To operate a store well, the most important thing is to work hard on product innovation and product promotion.

AliExpress provides sellers with four major marketing tools, namely limited-time and limited-quantity discounts, store-wide discounts, full-item discounts/instant discounts, and store coupons. These four marketing tools are usually collectively referred to as store-independent marketing. In the process of store operation, sellers need to use these marketing tools in a targeted manner. The basic rules for store-independent marketing activities are as follows

(1) Effective time of the activity. Limited-time and limited-quantity discount activities will take effect 12 hours after setting; full-item discounts and full-item discount activities will take effect 24 hours after setting; store coupon activities will take effect 1 to 2 hours after setting

(2) Limited-time and limited-quantity discounts, store-wide discounts, and store coupon activities can be set across months, but the number of activities for two months will be deducted at the same time: the start and end dates of full-item discounts and instant discounts must be in the same month.

(3) Limited-time, limited-quantity discount activities within 6 hours before the start, store-wide discounts and full-item discounts within 12 hours before the start are in the "waiting for special display" state. At this time, the event information cannot be modified. If the store coupon activity is in the "display" state, the event information cannot be modified or the activity cannot be closed.

4) Rules for the effectiveness of the discount. Limited-time, limited-quantity discount activities have a higher priority than full-store discount activities. That is, when the two activities overlap, the limited-time, limited-quantity discount activity information will be displayed first. After the limited-time, limited-quantity discount activity ends, the full-store discount activity information will be displayed. Full-item discounts/full-item discounts and store coupon activities can be carried out at the same time as other activities. Discounted products are included in the full-store discount amount at the discounted price. Setting up multiple marketing activities at the same time can produce a superimposed discount effect on certain products, making it easier to promote purchases.