1. AliExpress adheres to the Taobao strategy of "price is king". The platform has a low entry threshold and the platform commission is lower than eBay and Amazon. This has led to the influx of many entrepreneurs. The homogeneous competition is relatively fierce. Many sellers can only gain advantages through low prices (among them, there are many sellers who use skills to obtain high profits). In addition, AliExpress will have surprises: small wholesale orders from Alibaba. If the supply chain of a single category of products is very complete and very competitive, you can quickly succeed in AliExpress. If you fight a price war, other small sellers will definitely die.

Keep uploading products and lowering prices. Powerful sellers directly find factories to offer factory prices or use the method of clearing inventory. This is a fatal blow to other middlemen, leaving them with no way out. It doesn't matter if there is a brand or not, as long as there is a price advantage. AliExpress has attracted many sellers of this kind of products, and is suitable for beginners; 2. Amazon is the platform with the highest requirements for sellers. It is product-driven, which means that product quality must be superior, and it must also have a brand. If you don’t have a brand, it’s best not to do Amazon, otherwise there will be endless troubles (see "Things about Amazon Brand Protection" reprinted by Xiaoma Kan Cross-border E-commerce). At present, Amazon has the highest entry threshold and more detailed conditions. Once you make it, the profit is also very considerable. Generally speaking, hard work pays off.