速卖通是国内发展比较好的跨境电商平台,优化步骤如下:
1、标题:是爆款优化的重中之重,在商品分析中要多注意速卖通关键词分析,多分析排序靠前的竞争对手的优质标题,同时爆款还需要优化小语种标题
2、速卖通主图优化:视觉营销是网店的核心环节,我们的主图要适应国外的审美风格,主图要有冲击力,有点冲击力,同时还要突出产品信息
3、产品定价:利润不能太低,参考同行产品价钱,为促销运动留出价钱空间
4、搜索排序优化
AliExpress is a relatively well-developed cross-border e-commerce platform in China. The optimization steps are as follows:
1. Title: It is the top priority for optimizing hot-selling products. In product analysis, more attention should be paid to AliExpress keyword analysis, and more analysis should be done on the high-quality titles of competitors with top rankings. At the same time, hot-selling products also need to optimize titles in small languages
2. AliExpress main picture optimization: Visual marketing is the core link of online stores. Our main picture should adapt to foreign aesthetic styles. The main picture should be impactful and have some impact, and at the same time, product information should be highlighted
3. Product pricing: The profit cannot be too low. Refer to the price of peer products to leave price space for promotional activities
4. Search ranking optimization