On the AliExpress platform, there are limited-time and limited-quantity discounts, store-wide discounts, store-wide discounts, store coupons, and other store activities, which can all be found in the store activities of the marketing center.

1. Limited-time discounts

This is a store marketing tool that allows sellers to select the event products and event time, set promotional discounts and inventory. It is very useful to use different discount strengths to promote new products, create hot products, and clear inventory. Its advantages are that it can display discount logos on the main picture of the product, provide additional exposure on the buyer's search page, and display discount reminders in the buyer's shopping cart and favorites.

The content that needs to be filled in includes the event name, event start time, and event end time. All times here are US time. The promotion time is recommended to last for one week, with a total of about 20 products.

2. Store-wide discount

The discount is a promotion rule that the system automatically reduces the amount of money when the order is over a certain amount based on the unit price of the product itself, which can stimulate buyers to spend more. Merchants can pair some related products under each product, so that when buyers want to make up the full discount amount, they can play a convenient role in recommendation. The search page can display the full discount logo, and the store homepage also has obvious logos to attract and stimulate buyers to place orders.

This activity is a powerful tool to increase the average order value and can stimulate buyers to buy more products. It is also free to use, with 3 activities per month and a total duration of 720 hours. The activity can be started 24 hours after creation. From the creation of the activity to 12 hours before the start of the activity, this period is in the "not started" state. At this time, the product can be edited, exited and removed from the shelves; 12 hours before the start of the activity is the "waiting for display" stage. These 12 hours until the end of the activity cannot be edited or removed from the shelves.

When setting the amount for the full discount in the store, it is more valuable to be slightly higher than the average order value. If it is higher than the average order value, it is meaningless. All times are still US time, and the conditions of use refer to the sum of the product selling price and shipping costs. Pay special attention to whether the preferential conditions need to be superimposed after filling in the activity name and preferential conditions.

3. Store coupons

A coupon is a coupon that the seller sets the discount amount and usage conditions for. After the buyer receives it, it can be used within the validity period. It can stimulate new buyers to place orders and old buyers to return to buy, thereby increasing the purchase rate and average order value. Multiple store coupon activities can be set up in the same time period to meet the needs of buyers with different purchasing power, thereby obtaining more orders! The platform email can be directly recommended to buyers.