The effect of AliExpress's full-store smart investment is very good. AliExpress's full-store smart investment is a way of advertising. Through intelligent algorithms and big data analysis, ads are placed in front of suitable target audiences, thereby increasing the exposure and click-through rate of ads. This method can help sellers better promote products, increase sales and exposure. The benefits of AliExpress's full-store smart investment are as follows:

1. Accurate delivery: AliExpress's full-store smart investment can deliver ads to potential target audiences based on users' search behavior and purchase history, increasing the exposure and click-through rate of ads.

2. Data-driven: AliExpress's full-store smart investment can monitor the effectiveness of ads in real time through big data analysis, and optimize and adjust based on the data to improve the conversion rate and ROI of ads.

3. Cost savings: AliExpress's full-store smart investment can automatically adjust the advertising delivery strategy according to the seller's budget and goals, avoiding unnecessary waste and improving the effectiveness and cost-effectiveness of ads.

4. Enhance brand image: AliExpress's full-store smart investment can put advertisements in front of more potential users, improve brand awareness and recognition, and increase users' trust in products and willingness to buy. In short, AliExpress's full-store smart investment is a very effective way of advertising, which can help sellers increase product exposure and sales, save advertising costs, and enhance brand image.