速卖通品牌资质要求:
每个类目下对品牌的资质要求不相同,提供商标注册证书或商标受理通知书或品牌授权书为主,部分品牌提供全链路进货发票也可以,您可通过查询所经营类目下的商标资质要求并开始进行“商标资质申请”,若您的商标在商标资质申请页面查询不到,请先进行商标添加。
按照最新的速卖通规则,部分类目品牌入驻只需要按照常规的进行申请就可以了。但是有些类目需要现行注册商标,商标通过之后才能申请入驻。申请商标可以找第三方机构,根据商标的属性不同,收费价格也是有比较大的差距的。
商标申请流程比较复杂,找大一点的第三方公司会更有保障。
商标申请完成之后,就是申请开店了。
登录速卖通官网,然后选择立即入驻,填写商家的资料,然后提交企业支付宝信息,提交商标证书。
按照要求一步一步的操作,提交等待审核。提交品牌方商标证书的时候,为了确保顺利过关,需要保证以下几点:
1、资质真实有效;
2、符合类目的入驻要求;
缴纳对应类目的速卖通年费,年费的标准可以参考《速卖通2020年度各类目技术服务费年费一览表》。
AliExpress brand qualification requirements:
The qualification requirements for brands under each category are different. The main requirements are to provide a trademark registration certificate or a trademark acceptance notice or a brand authorization letter. Some brands can also provide a full-link purchase invoice. You can query the trademark qualification requirements under the category you are operating and start the "trademark qualification application". If your trademark cannot be found on the trademark qualification application page, please add the trademark first.
According to the latest AliExpress rules, brands in some categories only need to apply for entry according to the usual procedures. However, some categories require an existing registered trademark, and you can apply for entry only after the trademark is approved. You can apply for a trademark from a third-party agency. Depending on the attributes of the trademark, the fee is also quite different.
The trademark application process is relatively complicated, and it will be more secure to find a larger third-party company.
After the trademark application is completed, it is time to apply for a store.
Log in to the AliExpress official website, then choose to settle in immediately, fill in the merchant's information, and then submit the company's Alipay information and the trademark certificate.
Follow the requirements step by step and submit for review. When submitting the brand's trademark certificate, in order to ensure smooth approval, you need to ensure the following points:
1. The qualifications are authentic and valid;
2. Meet the entry requirements of the category;
Pay the corresponding category's AliExpress annual fee. The annual fee standard can refer to the "AliExpress 2020 Annual Technical Service Fee List for Each Category".