The calculation formula can be set according to different needs and strategies.

The following are some possible formulas:

Cost-plus method: selling price = cost × (1 + profit margin). Among them, cost refers to the production cost of manufacturing goods, including materials, labor, equipment and other costs; profit margin refers to the ratio of the price set by the enterprise in order to make a profit to the cost. This formula is simple and easy to calculate, and is a pricing method commonly used by many companies.

Sub-cost pricing method: selling price = cost + profit. Profit refers to the additional price charged by the enterprise in order to make a profit. This formula is also often used to calculate the price of goods for small and micro enterprises.

Generalized cost pricing method: selling price = cost + (selling price-cost). This formula is actually equivalent to selling price = cost/(1-profit margin), which can help enterprises determine the appropriate profit margin to calculate the selling price of goods in order to achieve profitability.

In addition, AliExpress product pricing also needs to consider other factors, such as market competition, promotional activities, transportation costs, platform service fees, etc. Therefore, the specific pricing formula may be adjusted according to these factors.

It should be noted that the calculation formula of AliExpress retail price is not static, and enterprises can flexibly adjust it according to market conditions and their own needs. At the same time, when setting prices, it is also necessary to fully consider the acceptance of consumers and the pricing strategies of competitors in order to set reasonable prices and attract more consumers.