The difference is mainly reflected in the following aspects:

Logistics service:

In the semi-managed mode, logistics and warehousing services are provided by the platform, with high service standards, wide coverage, favorable prices and fast timeliness. Sellers do not need to solve complex logistics problems by themselves.

In the self-operated mode, logistics and warehouse services need to be solved by sellers themselves.

Ease of joining:

In the semi-managed mode, the products in the self-operated store can be seamlessly added to the semi-managed mode without re-listing and publishing, which is convenient to operate.

In the self-operated mode, sellers need to list and publish products by themselves.

Marketing support:

In the semi-managed mode, the added products can enter the Choice channel and enjoy many rights and interests such as free returns, which helps to increase sales.

In the self-operated mode, sellers need to participate in marketing activities by themselves.

Operational autonomy:

In the semi-managed model, sellers still control the pricing of goods and can make independent adjustments based on market conditions to avoid price wars.

In the self-operated model, the platform dominates pricing, and sellers are prone to homogenization price wars.

Service fees and control:

In the semi-managed model, platform service fees still exist, and the platform's control over goods is relatively weak.

In the self-operated model, sellers need to bear all operating costs by themselves and have stronger control over goods.