It is clearly stated in the AliExpress rules that the store name and second-level domain name on AliExpress must comply with the naming specification "AliExpress Second-Level Domain Name Application and Usage Specifications", and must not contain any information that violates national laws and regulations, infringes on the rights of others, or interferes with the global AliExpress operation order. Otherwise, AliExpress has the right to refuse sellers from using the relevant store name and second-level domain name, or cancel the store name and second-level domain name after discovery. These are easy to understand, that is, we cannot use words that violate laws and regulations, and the store name cannot contain negative information. So based on this rule framework, how should we name the store?

1. Simple: The store name is simple and elegant. If the store name is too long, it will be difficult for customers to remember it.

2. Unique: The store name is unique. It is best to integrate it with the product attributes for easy search. A name that is too common will easily confuse customers and will not have its own characteristics.

3. Bright: The store name is simple, catchy and loud. It is best not to use uncommon characters and words with rap sounds.

4. New: Freshness and fashion. The store name has new concepts and is easy to promote. It keeps up with the times and is recognized by customers.

Everyone should understand the store name regulations of AliExpress and how to choose a store name.