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How does AliExpress conduct market research?

| 1Person Answer

一、速卖通开发产品做数据分析的方法。

1、首先,店铺排名。这些数据可以显示商店在行业中最直观的位置。根据30日的成交数据,该店可分为中小卖家和总卖家。中小卖家数量少,主要目标是打造大众化产品;除了保持门店现有销量外,店长还需要打造新的产品,迎来新一轮热度。

2、其次,产品选择。可以通过分析平台数据,了解行业的供需情况和流量比例,从而获得产业市场的竞争和盈利能力。具体方法是可以参考市场和行业数据进行分析,从而选择优质产品进行销售才可以。

3、最后,交易分析。通过国家来判断当前哪个是下降还是上升,产品的增减以及数量变化,在足够的前提下,这个依据可很准确地判断某个项目的用户构成模型,作为制定和完善营销策略的依据。这也是后续开发产品非常关键的因素。

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1. AliExpress's method of data analysis for product development.

1. First, store ranking. These data can show the most intuitive position of the store in the industry. According to the transaction data on the 30th, the store can be divided into small and medium-sized sellers and total sellers. There are few small and medium-sized sellers, and the main goal is to create popular products; in addition to maintaining the existing sales volume of the store, the store manager also needs to create new products to usher in a new round of popularity.

2. Secondly, product selection. By analyzing the platform data, you can understand the supply and demand situation and traffic ratio of the industry, so as to obtain the competitiveness and profitability of the industrial market. The specific method is to refer to the market and industry data for analysis, so as to select high-quality products for sale.

3. Finally, transaction analysis. Through the country to judge which is currently declining or rising, the increase or decrease of products and the change in quantity, under sufficient premise, this basis can accurately judge the user composition model of a certain project as the basis for formulating and improving marketing strategies. This is also a very critical factor in the subsequent development of products.

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