如果想把工业品放到网上来销售,我们可以分为几个渠道:
(1)国内搜索渠道:主做百度。
(2)国外搜索渠道:主做谷歌。
(3)如果针对大批量采购客户内贸,国内的做1688
(4)如果针对大批量采购客户出口,国外的做made in china,alibaba
(5)如果产品大件可零售,如挖掘机挖手,国内的可做淘宝。
(6)还有其他平台,如速卖通等等。
具体做哪些平台,要根据客户搜索习惯,产品本省特性、消费者采购需求等来综合考虑。还要结合企业现状、能承受的推广成本等。
If you want to sell industrial products online, we can divide them into several channels:
(1) Domestic search channels: mainly Baidu.
(2) Foreign search channels: mainly Google.
(3) If it is for domestic trade with large-volume purchasing customers, the domestic one is 1688
(4) If it is for export to large-volume purchasing customers, the foreign ones are made in china and alibaba
(5) If the product is large and can be sold in retail, such as excavator digging hands, the domestic one can be Taobao.
(6) There are other platforms, such as AliExpress, etc.
Which specific platforms to use should be considered comprehensively based on customer search habits, product characteristics, consumer purchasing needs, etc. It should also be combined with the current situation of the enterprise and the affordable promotion costs.
A relatively well-known e-commerce platform for industrial products is Minganpu Mall, which has a wide range of products, such as electronic and electrical tools, hand tools, and power tools, and the prices are not very expensive.