1. Store positioning: first determine what products you sell. Due to the herd mentality of sellers on AliExpress, competition in many industries is already very fierce, and it is easy to lose confidence at a glance.

2. However, if you analyze the data carefully, you can still find blue oceans in the market segments in the fiercely competitive industries. There are few sellers in these areas, but the demand is strong. Our products will always be sold to some people, not to everyone. Store positioning is actually finding the right people, and store marketing is about dialogue. If you find the right people and say the right words, business will be easy to do.

3. Setting and adjusting the freight template: Why do we say setting and adjustment? Many sellers have been doing it for half a year or even a year, but they don't know how to set the freight template. To set the freight template, you must first understand logistics and know what logistics to send to which country.

4. After setting up a freight template, you must also be able to adjust it, because international logistics is developing very fast, and the policies of various countries are also adjusted very quickly.

5. Product selection: After you have mastered the skills of the eight major sections, if you have to say which one is the most important, it must be product selection. A lousy product with no market appeal will be useless no matter how awesome the marketing is. Newbies must learn structural product selection. This is the initial product structure of the store after the initial store positioning is done.

6. You must understand how many products you need in your store in the first stage, how many categories you divide them into, how many products you need in each category to achieve traffic linkage, and what the approximate market price of this category is. You can't just stare at the lowest price and lose confidence, nor can you just stare at the highest price and say there is no sales. You must learn to count sales and competitiveness at different prices. After the product structure is set up, you must learn to select products in your own store through data analysis optimization, and you must also be able to supplement the hot-selling items on the platform, and you must also select products from outside the platform.