速卖通选品可以通过以下方式:
1、市场分析选品:市场分析,就是从市场容量出发,了解供求规律,把控消费者的需求点,来确定一款产品的是否符合市场的发展需求。只有大市场需求的产品,才能给店铺带来更加可观的销量与营业额。如果选择了市场需求不足的产品,将会因为订单数量少等问题,给店铺运营带来很多难题。所以商家要学会市场分析,选择合适市场发展需求的产品才行。
2、根据自己的优势选品: 对自己的定位、资本、优势足够的了解,才能选择合适自己速卖通店铺的产品。比如自己喜欢做哪一类产品,这一类产品是不是适合自己的平台。想清楚这些,才能够更加充分的了解产品,并且能够深挖这些产品的市场价值,打开目标市场的大门。
3、从竞争对手选品:了解我们的竞争对手,是打败竞争对手的关键。假如某款产品已经有竞争对手在操作,并且已经做得很好。那么这个时候再去做这一款产品,做起来的难度就会增加。所以了解竞争对手,不要模仿,也不盲目跟风,才是赢得市场的关键。
4、根据数据分析选品:数据选品,主要是通过平台上面热销产品的差评数据收集,进行消费者需求点分析。比如消费者对这个产品有哪些不满意的地方,我们可以根据这些数据改良产品或者直接避开差评率比较高的产品。
Product selection on AliExpress can be done in the following ways:
1. Product selection through market analysis: Market analysis is to start from the market capacity, understand the law of supply and demand, and control the consumer's demand points to determine whether a product meets the development needs of the market. Only products with large market demand can bring more considerable sales and turnover to the store. If you choose a product with insufficient market demand, it will bring many difficulties to the store operation due to problems such as the small number of orders. Therefore, merchants must learn market analysis and choose products that meet the needs of market development.
2. Product selection based on your own advantages: Only by having a sufficient understanding of your own positioning, capital, and advantages can you choose products suitable for your AliExpress store. For example, what kind of products do you like to make, and whether this kind of product is suitable for your platform. Only by thinking clearly about these can you fully understand the products, and can you dig deep into the market value of these products and open the door to the target market.
3. Product selection from competitors: Understanding our competitors is the key to defeating competitors. If a product is already operated by a competitor and has done well. Then, it will be more difficult to make this product at this time. Therefore, understanding competitors, not imitating, and not blindly following the trend are the keys to winning the market.
4. Product selection based on data analysis: Data selection mainly involves collecting negative review data of hot-selling products on the platform and analyzing consumer demand points. For example, if consumers are dissatisfied with the product, we can improve the product based on these data or directly avoid products with a high negative review rate.
AliExpress product selection channels mainly include the following:
1. Platform resources: AliExpress has rich product resources. Merchants can search and upload their own products on the platform for global buyers to purchase.
2. Third-party suppliers: AliExpress can also cooperate with other third-party suppliers to obtain more product resources to meet the product selection needs of merchants.
3. Market insights: AliExpress has a market insight function that can help merchants understand market demand and trends so as to better select products.
4. Search function: AliExpress provides a powerful search function. Merchants can use various keywords and filter conditions on the platform to find suitable products. Through these product selection channels, merchants can quickly find suitable products and increase product exposure and sales.
AliExpress product selection channels1. Industry selection. The industry is generally selected by analyzing the industry situation in the background data; log in to the AliExpress background and see industry intelligence on the data vertical and horizontal page.
2. Category selection, the so-called category selection is to choose the type of category products to sell in a certain industry.
1). TOP hot-selling product words.
2). TOP related products.
3). TOP hot-selling attributes.
3. Product selection.
1) Attribute selection: The larger the transaction index, the higher the sales volume of the corresponding attribute-worthy product;
2) Keyword selection: Use keyword sorting to select products, obtain hot search word pages through search word analysis, analyze the product keywords with leading sales volume, and then refer to the styles of peer sellers to select products.
AliExpress selection tools include:
1. Select products based on Google Global Insights;
2. Select products by observing Google Trends;
3. Best Selling;
4. eBay's Watched Item;
5. Use AliExpress backend data to select products, etc.
AliExpress has multiple channels for product selection.
First, you can directly select products through the official website of AliExpress.
Second, you can find suitable products through the supplier search function of AliExpress. In addition, AliExpress also provides some partner channels, such as Taobao, Tmall, etc., through which you can select products.
Finally, you can also use AliExpress's data analysis tools to understand market trends and popular products to help you choose the right products. In short, AliExpress provides a variety of channels for you to choose so that you can find the right products.