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What is the difference between AliExpress commission and alliance?

| 5Person Answer

1. 定义:速卖通佣金是商家在速卖通平台上销售商品所需要支付给平台的费用,佣金一般按照商品的销售价的一定比例计算;联盟是指多个商家或个人共同组成的一种合作关系,通过共享资源、合作推广等方式来实现共同利益最大化。

2. 支付对象:速卖通佣金是商家需要支付给速卖通平台的费用,而联盟是多家商家之间合作推广的一种方式,不存在支付对象。

3. 支付方式:速卖通佣金一般是按照销售额的一定比例支付给平台,可以通过在线支付等方式进行支付;联盟的合作一般以合作推广为主,商家可以根据具体情况选择分摊费用、按点击量或销售额等方式进行支付。

4. 盈利模式:速卖通佣金是速卖通平台的一种盈利方式,通过收取商家的佣金来获取收入;联盟的盈利模式主要是通过合作推广,多家商家共同推广一种产品或服务,通过互帮互利来获取收益。

5. 经营范围:在速卖通平台上,商家只需支付佣金即可销售自己的商品;而联盟一般是多家商家之间共同推广某种产品或服务,涉及到更广泛的合作领域。

Professional answer

C

奇点说电商

淘宝、京东、拼多多、跨境电商、自媒体抖音快手、短视频直播教程

1. Definition: AliExpress commission is the fee that merchants need to pay to the platform when selling goods on the AliExpress platform. The commission is generally calculated as a certain percentage of the sales price of the goods; the alliance refers to a cooperative relationship formed by multiple merchants or individuals to maximize common interests through sharing resources, cooperative promotion, etc.

2. Payment object: AliExpress commission is the fee that merchants need to pay to the AliExpress platform, while the alliance is a way of cooperative promotion between multiple merchants, and there is no payment object.

3. Payment method: AliExpress commission is generally paid to the platform according to a certain percentage of sales, and can be paid through online payment and other methods; the cooperation of the alliance is generally based on cooperative promotion, and merchants can choose to share costs, pay according to clicks or sales, etc. according to specific circumstances.

4. Profit model: AliExpress commission is a profit model of the AliExpress platform, which obtains income by collecting commissions from merchants; the profit model of the alliance is mainly through cooperative promotion, where multiple merchants jointly promote a product or service and obtain profits through mutual help and mutual benefit.

5. Business scope: On the AliExpress platform, merchants only need to pay commissions to sell their own products; while alliances are generally a joint promotion of a product or service between multiple merchants, involving a wider range of cooperation areas.

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AliExpress commission and alliance are two different business models. AliExpress commission means that on the AliExpress platform, sellers need to pay a certain percentage of sales as commission to the platform as a fee for using platform resources. Alliance means that sellers sign a cooperation agreement with the AliExpress platform and obtain a certain percentage of sales commission by promoting products on the AliExpress platform. Commission is the fee paid by sellers to the platform, while alliance is the income earned by sellers through promotion. The difference between the two lies in the different payment directions and purposes, but both are a kind of business cooperation model.

菜鸟电商

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As follows: AliExpress commission is the commission fee paid by sellers for each transaction completed on the AliExpress platform. It is based on a certain percentage of sales and varies according to factors such as the category of the product and the identity of the seller. Alliance commission is the commission earned by promoting AliExpress products and guiding buyers to purchase through the AliExpress Alliance Program. For promoters, they place AliExpress promotion links on their own websites, social media or other channels to attract users to click and make purchases. The calculation method and specific proportion of alliance commission depend on the regulations of the AliExpress Alliance Program. In general, AliExpress commission is the fee paid by the seller when the transaction is completed, while the affiliate commission is a reward for the promoter.

菜鸟电商

专注电商8年 线下学校毕业上岗学员5000+ 菜鸟线上课堂愿景:让10万电商入门小白从0到1进入电商领域岗位!想了解更多信息请关注我们公众号“菜鸟电商学堂”

AliExpress commission and affiliate are two different marketing methods and charging models.

AliExpress commission refers to the commission that the seller needs to pay to AliExpress as a service fee when selling goods on the AliExpress platform. This commission is usually based on a certain percentage of the selling price of the goods, and may also vary according to factors such as the category of the goods and sales. The commission is calculated based on the actual sales situation, and the commission is only required to be paid when the goods are successfully sold and the transaction is completed.

Affiliate is a cooperation model, which usually refers to merchants or enterprises cooperating with other websites, bloggers, social media, etc. to promote their own products or brands. By establishing an alliance relationship with partners, merchants can get more exposure and potential customer traffic, and provide partners with certain remuneration. In the alliance, merchants can encourage partners to promote their products by paying them a certain commission, providing promotional materials or other forms.

In general, AliExpress commission is a charging method of the sales platform, while the alliance is a promotion model of multi-party cooperation.

菜鸟电商

专注电商8年 线下学校毕业上岗学员5000+ 菜鸟线上课堂愿景:让10万电商入门小白从0到1进入电商领域岗位!想了解更多信息请关注我们公众号“菜鸟电商学堂”

The alliance commission is different in each industry. After joining the alliance marketing, sellers can freely set the alliance commission ratio within the range of 3%-50% stipulated by us.

In order to facilitate the seller's settings and product promotion, the AliExpress platform has layered the AliExpress alliance commission settings.

The commission settings for alliance products are mainly divided into the following three categories: store default commission, category commission and main product commission.

Store default commission: All products that join the alliance: Once the seller joins the alliance, all products in the entire store will become alliance products and will have a default commission rate.

Category commission: Category products under the store: Sellers can set category commission rates for the categories corresponding to all products under the store, and main product commission:

Main product: Some products in the store can be set as main products. Within your acceptable range, the commission rate of the main product must not be too low. In general, the commission of AliExpress affiliate marketing varies according to different industries. AliExpress affiliate marketing is actually a pay-per-performance promotion method. I hope it will be helpful to you.

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