按照投入1000元获得2000美元订单算,广告费占比8.3%,速卖通佣金比例5%,加上物流、采购成本占比至少20%,因此产品毛利率至少得33.3%,而目前速卖通卖家的毛利率普遍在30%以下。我们自己广告占比2%-2.5%。
Based on an investment of 1,000 yuan to get an order of 2,000 US dollars, advertising costs account for 8.3%, AliExpress commission rate is 5%, plus logistics and procurement costs account for at least 20%, so the product gross profit margin must be at least 33.3%, while the current gross profit margin of AliExpress sellers is generally below 30%. Our own advertising accounts for 2%-2.5%.