The focus of AliExpress in the early stage is product selection and store construction. Because AliExpress is a B2B cross-border e-commerce platform, product quality is one of the key points of buyers. Therefore, in the early stage, it is necessary to conduct sufficient market research and screening of products, and select products that are competitive in the market and meet the needs of target customers for sale. At the same time, store construction is also very important, including brand image building, store decoration, product description, etc., which will directly affect the store's traffic and conversion rate. In addition, in the early stage, it is also necessary to pay attention to related issues such as logistics and payment methods to ensure the rights and interests of both buyers and sellers and smooth transactions.