1. 行业选品,选择行业一般通过分析后台数据中的行业情况来进行;登录速卖通后台,在数据纵横页面可以看到行业情报。
2. 类目选品,所谓类目选品就是在某个行业下选择售卖类目产品的类型。
1).TOP热销产品词。
2).TOP关联产品。
3).TOP热销属性。
3. 产品选品。
1)属性选品:成交指数越大,说明对应属性值得产品销量越高;
2)关键词选品:利用关键词排序选品,通过搜索词分析获取热搜词页面,分析出销售量领先的产品关键词,之后参考同行卖家款式选品。
速卖通选品技巧:
1、根据市场来选择。市场的需求,现阶段大家喜欢什么,就选择这个商品去卖,如果是已经热卖的,就不建议做了。根据市场的法则,一哄而入的方法是不取的。
2、根据平台规则来判断。利用同平台的后台工具,查查最近的热门关键词有哪些,然后就根据自身产品属性来定位精准关键词。还有就是和买家多聊天,因为不同的国家毕竟喜好不一样,多沟通是好的。
3、通过速卖通的网站来选择,看看首页啊,类目啊,主题活动有什么,根据这样来选择当下热门的产品。或者去浏览一些时尚网站,把自己的时尚敏感度提高一下,简单说来就是要会抓热点。
4、关键词选品的操作,就去后台那边点开搜索词分析, 关键词市场分析主要分析同行产品特点及价格销量分析。然后看看飙升搜索词,抓住买家购买哪些商品比较多的,然后根据需求来定位。
5、类目选品,在速卖通主页通过类目搜索结果分析来选择潜力较大的产品
6、可以通过速卖通平台best selling来选品,通过平台的热销产品分析行业,然后再寻找供应商和货源。
7、趋势选品‘在速卖通后台查看行业情报,通过行业情报了解各行各业的流量分析和成交转化分析,从而分析出具有潜力的行业和产品。
1. Industry selection. The industry is generally selected by analyzing the industry situation in the background data; log in to the AliExpress background and you can see the industry intelligence on the data vertical and horizontal page.
2. Category selection. The so-called category selection is to choose the type of category products sold under a certain industry.
1). TOP hot-selling product words.
2). TOP related products.
3). TOP hot-selling attributes.
3. Product selection.
1) Attribute selection: The larger the transaction index, the higher the sales volume of the corresponding attribute-worthy product;
2) Keyword selection: Use keyword sorting to select products, obtain the hot search word page through search word analysis, analyze the product keywords with leading sales, and then refer to the styles of peer sellers to select products.
AliExpress product selection skills:
1. Choose according to the market. Market demand, what do people like at this stage, choose this product to sell, if it is already hot selling, it is not recommended. According to the rules of the market, the method of rushing in is not advisable.
2. Judge according to the platform rules. Use the background tools of the same platform to check what are the recent hot keywords, and then locate the precise keywords according to the attributes of your own products. Another thing is to chat more with buyers, because different countries have different preferences after all, more communication is good.
3. Choose through the website of AliExpress, look at the homepage, category, theme activities, and choose the current popular products based on this. Or browse some fashion websites to improve your fashion sensitivity. In short, you have to be able to catch hot spots.
4. For the operation of keyword selection, go to the background and click on the search word analysis. The keyword market analysis mainly analyzes the characteristics of peer products and price and sales analysis. Then look at the soaring search terms, grasp which products buyers buy more, and then locate according to demand.
5. Category selection: select products with greater potential through category search results analysis on the AliExpress homepage
6. You can select products through the AliExpress platform best selling, analyze the industry through the platform's hot-selling products, and then find suppliers and sources.
7. Trend selection: check industry intelligence in the AliExpress backend, understand the traffic analysis and transaction conversion analysis of various industries through industry intelligence, and analyze the industries and products with potential.
One: Determine the product line
When forming a product line, you can simply refer to such a ratio, plan 20% of the traffic-generating products, plan 20% of the high-profit products, that is, core products, and the others are normal products (supplementary SKUs), which cooperate with each other.
1) Traffic-generating products: refers to products that bring traffic to the platform or store and products (profit expectations are between 0% and 1%). The discount space can be set at around 30% to 50%. In this way, for example, festivals such as "Black Friday" can bring huge traffic to your store.
2) Profitable products: As the name suggests, it refers to profitable products that are the source of profit. This type of product does not have much traffic, but its profit is high. The discount space can be reserved for 5%-20%
According to the sales situation of the platform, constantly adjust and optimize, understand the dynamics of competitors in these categories, pay attention to the changes in competitors' SKUs and prices, and stay competitive at all times.