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What are the advantages of AliExpress?

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现如今,国际物流速度加快,大大拉近了全球人们的距离,因而在网上跨境购物的人越来越多。而速卖通就是一个非常受欢迎的平台,下面,我们来给大家分析下速卖通的优势与劣势。

一、速卖通的优势

1、速卖通是阿里系列的平台产品,整个页面操作中英文版简单整洁,适合初级卖家上手。另外,阿里巴巴一直有非常好的社区和客户培训体系,可以快速入门。

2、速卖通平台适合初级卖家,尤其是其产品特点符合新兴市场的卖家,产品性价比较高,有供应链优势,寻求价格优势的卖家,最好是供应商直接拿货销售。

3、速卖通的特点是价格比较敏感,低价策略比较明显,这也跟阿里巴巴导入淘宝卖家客户策略有关,很多人现在做速卖通的策略就类似于前几年的淘宝店铺。

4、速卖通作为阿里巴巴未来国际化的重要战略产品,已成为全球最活跃的跨境电商平台之一,并依靠阿里巴巴庞大的会员基础,成为目前全球产品品类最丰富的平台之一。

5、速卖通的侧重点在新兴市场,特别是俄罗斯和巴西。对于俄罗斯市场,每月登录全球速卖通服务器的俄罗斯人近1600万,现在的注册更加容易。

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Nowadays, the speed of international logistics has accelerated, greatly shortening the distance between people around the world, so more and more people are shopping across borders online. AliExpress is a very popular platform. Below, we will analyze the advantages and disadvantages of AliExpress.

1. Advantages of AliExpress

1. AliExpress is a platform product of the Alibaba series. The entire page operation is simple and neat in both Chinese and English versions, which is suitable for junior sellers to get started. In addition, Alibaba has always had a very good community and customer training system, which can quickly get started.

2. The AliExpress platform is suitable for junior sellers, especially sellers whose product characteristics are in line with those of emerging markets, with high cost-effectiveness and supply chain advantages. Sellers who seek price advantages are best to directly purchase goods from suppliers.

3. The characteristics of AliExpress are that it is more sensitive to prices and has a more obvious low-price strategy. This is also related to Alibaba's strategy of importing Taobao sellers as customers. Many people's strategies for doing AliExpress now are similar to those of Taobao stores in previous years.

4. As an important strategic product for Alibaba's future internationalization, AliExpress has become one of the most active cross-border e-commerce platforms in the world. Relying on Alibaba's huge membership base, it has become one of the platforms with the richest product categories in the world.

5. AliExpress focuses on emerging markets, especially Russia and Brazil. For the Russian market, nearly 16 million Russians log in to the global AliExpress server every month, and registration is now easier.

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