As a cross-border retail e-commerce platform under Alibaba, AliExpress provides many benefits to merchants and consumers.

Here are some of the advantages of AliExpress brand:

1. Low entry barrier: AliExpress is suitable for all kinds of merchants. Whether enterprises or individuals, they can open stores on the platform, and the entry barrier is relatively low.

2. Easy operation: The operation interface of the AliExpress platform is simple and neat, and supports Chinese and English versions, which is convenient for junior sellers to get started. In addition, Alibaba has a good community and customer training system, which helps to get started quickly.

3. Active transactions: AliExpress attracts many buyers and sellers, with rich product varieties and active transactions, which helps merchants increase sales.

4. Price advantage: The products on the AliExpress platform are cost-effective, especially for sellers seeking price advantages, which has a greater competitive advantage.

5. Overseas market promotion: AliExpress regularly holds various platform activities, such as specific theme channel activities and platform promotions, which help to increase product exposure and sales.

6. Create hot-selling products: Through marketing tools such as SuperDeal, AliExpress helps merchants create hot-selling products and achieve rapid product growth.

7. Advantages of overseas warehouses: Merchants with overseas warehouses can enjoy faster logistics speeds, reduce logistics costs, and increase buyers' purchasing confidence, thereby increasing conversion rates and sales.

8. Payment guarantee: AliExpress uses Alipay international accounts for guaranteed transactions to protect the interests of both buyers and sellers.

9. Customer service: AliExpress provides high-quality customer service to solve problems encountered by merchants and consumers during transactions.

10. Data analysis: The AliExpress platform has accumulated a large amount of overseas market data, which helps merchants understand market trends and optimize operational strategies.

In summary, the AliExpress brand has certain advantages in overseas markets and provides merchants with broad development space. However, when sellers enter AliExpress, they also need to pay attention to the platform's policy requirements and competitive environment to ensure smooth development and continued profitability.