直通车是一种按效果付费的广告,它的付费方式是按每次点击CPC付费的。直通车通过竞价排名,让卖家的产品可以展示在搜索结果页面靠前的位置,从而直接影响产品的点击率。竞价排名是指通过竞争出价的方式获得网站的有利排名位置,从而达到提高产品曝光量和流量的目的。
由于直通车的付费方式是按点击量付费的,只有当买家对该产品产生兴趣并点击进一步了解详情时,系统才会对这次点击进行扣费。如果买家仅仅是浏览,并没有点击产品进行查看,则不扣费。直通车旨在帮助卖家迅速、精准地定位海外买家,扩大产品的营销渠道。
Through Train is a pay-per-performance advertisement, and its payment method is CPC. Through Train uses competitive bidding to allow sellers' products to be displayed at the top of the search results page, which directly affects the click-through rate of the products. Competitive bidding refers to obtaining a favorable ranking position on the website through competitive bidding, so as to achieve the purpose of increasing product exposure and traffic.
Since Through Train is paid by click, the system will only deduct fees for this click when the buyer is interested in the product and clicks to learn more details. If the buyer only browses and does not click on the product to view it, no fees will be deducted. Through Train is designed to help sellers quickly and accurately locate overseas buyers and expand product marketing channels.