Since 2017, AliExpress no longer allows individuals to open stores. If you want to open a store on AliExpress, you must first register a trademark based on your business category. Only if you have intellectual property rights can you be qualified to open a store on AliExpress.

Basic requirements:

Company qualifications: The account must complete AliExpress corporate certification, and individual business owners are not accepted for entry. A member who has passed corporate certification can only have six AliExpress accounts (AliExpress accounts refer to the main account) that can sell goods (except for special circumstances); starting from January 1, 2017, the platform will close the application entrance for converting personal accounts to corporate accounts, and all new accounts must be registered and certified as companies. A company can only operate 3 stores under one major business category

Product brand: All categories began to implement trademarks in 2017. Except for some categories (specific details are subject to the product release page).

Starting from January 1, 2017, the "brand attributes" of newly launched products must select the trademark;

Starting from March 1, 2017, the platform will implement the editing function of "must select the trademark" for online products in batches, and the categories and time of the batches will be divided into batches. Please pay attention to the subsequent announcements of the platform;

AliExpress does not currently accept brand store opening applications that have not obtained the trademark registration certificate or trademark acceptance notice issued by the State Administration for Industry and Commerce (except in special circumstances), nor does it accept applications for entry of pure graphic trademarks.

Brand qualification requirements: The qualification requirements for brands under each category are different. The main requirements are to provide a trademark registration certificate, trademark acceptance notice or brand authorization letter. Some brands can also provide a full-link purchase invoice.

Starting from 2017, AliExpress no longer provides personal store opening. If you want to open a store on AliExpress, first of all, you must register a trademark according to your own business category on the brand. Only those with intellectual property rights are eligible to open a store on AliExpress.

You can open a store on AliExpress only if you meet the above conditions. Here is the store opening process:

Register an account - Enterprise Alipay certification - Store opening test - Apply for category permissions - Apply for brand qualifications - Open a store

1. Registering an account is very simple. Just prepare an email and a mobile phone number;

2. Enterprise Alipay certification requires first registering an enterprise Alipay account and submitting a scanned copy of the enterprise business license and the front and back scanned copies of the legal person's ID card, and using the company's public bank account to make a payment to the Alipay designated account for verification (the verification payment

will be returned to the seller's enterprise Alipay), and finally complete the enterprise identity review;

3. After completing the account enterprise identity certification, there will be a store opening test to examine the seller's grasp of the basic rules of the platform. The answers to many questions can be found on Baidu, and you will pass if you score more than 80 points;

4. After completing the store opening test, there is no store and you cannot sell. At this time, you need to apply for category permissions and submit a category product list for review. This step is the most difficult and critical step, so everyone must pay attention to it. Please read the AliExpress official carefully if you are a novice.

5. New stores must pass the category authority review before they can apply for brand qualifications. No matter whether it is a registered trademark or a trademark authorized by others, it must be an English or pinyin trademark, and you must get a trademark acceptance notice or registration certificate

. Note: It usually takes 3-4 months to get a domestic trademark acceptance notice, and the price of registering with an agent is generally around 1,000. It is recommended to register a US trademark, and you can get an electronic version of the acceptance notice in a week. The registration price after the discount is generally around 3,500. In addition, if you are taking someone else's brand authorization, be sure to note that the number of authorized stores for this brand on the AliExpress platform cannot exceed 10, otherwise it will be difficult to pass the list review.

6. After the category authority review is passed, you can pay the fee, and the store can be opened after the payment is completed.