AliExpress is an international e-commerce platform under Alibaba, which provides merchants with an opportunity to sell products to the global market. If merchants want to register in AliExpress direct store, they can follow the steps below:

Log in to the official website of AliExpress and click the "Register" button on the homepage.

Fill in relevant information according to the prompts, including the country where the company is registered (Chinese merchants choose mainland China), email address, login password and mobile phone number, etc. Please make sure that the letters such as aliexpress, taobao or alibaba do not appear in the registered email address, otherwise the registration may not be successful.

After reviewing and agreeing to the platform agreement, complete the information, including corporate information and personal information. During this process, merchants need to choose the settlement currency (RMB or USD) and the authentication method (corporate Alipay authorization authentication or corporate legal person authorization authentication).

Submit for review. The review time takes about 1-3 days.

After the review is passed, merchants can start store decoration, product release and other operations. If you have many products or multiple stores, you can consider using AliExpress store opening software to assist with operations such as product listing and order delivery to improve store operation efficiency.

In the process of entering AliExpress direct stores, merchants need to ensure that the information provided is true and accurate, and operate in accordance with the platform requirements. At the same time, merchants also need to abide by the platform rules and ensure product and service quality to win the trust and praise of consumers.