速卖通教程目录:
一、了解速卖通 1.速卖通是什么? 2.速卖通发展曲线 3.买家特征 4.学习心态 5.本期课程安排 6.速卖通页面介绍 7.国际支付宝开通及设置(重点)
二、手动后台发布产品技巧 1.速卖通产品排序规则(重点) 2.翻译软件使用技巧 3.速卖通产品排序规则(重点) 4.翻译软件使用技巧 5.类目选择 6.属性 7.标题关键词(重点) 8.主图 9.色块与尺码 10.定价(重点) 11.尺码表模板 12.发货期 13.详细描述(重点) 14.包装信息 15.物流设置 16.服务模板 17.产品分组 18.产品有效期 19.产品管理(重点)
三、批量发布产品
四、选品技巧 1.店铺定位 2.外贸选品原则 3.人无我有——结构性选品(重点) 4.人有我优——热卖单品补品(重点) 5.发现新趋势——平台外选品(重点) 6. adoncn.com教你如何找厂家 7.偏门:如何做仿牌
五、国际物流与运费模板设置 1.速卖通货运流程 2.国际物流的种类 3.通用航空包邮运费模板的设置 4.航空不包邮运费模板的设置 5.平邮小包免邮设置 6.超过2KG的批发运费模板设置 7.区域包邮模板中的价格战
六、店铺营销 1.四大店铺活动设置(重点) 2.联盟营销(重点) 3.如何参加平台活动(重点) 4.如何翻墙做社交平台引流(重点) 5.如何刷单(重点)
七、数据分析与优化 1.行业情报 2.选品专家 3.搜索词分析 4.实时风暴 5.店铺诊断与对策(重点) 6.商品诊断与对策(重点)
八、订单处理 1.买家购买流程演示 2.等待卖家操作的订单处理实操 3.等待买家操作的订单的处理方法 4.如何让七草帮助打包发货(重点) 5.如何线上发货(重点)
九、客服技巧与沟通模板讲解
十、直通车引爆流量
AliExpress tutorial directory:
1. Understand AliExpress 1. What is AliExpress? 2. AliExpress development curve 3. Buyer characteristics 4. Learning mentality 5. This semester's course schedule 6. AliExpress page introduction 7. International Alipay activation and settings (key points)
II. Manual background product release skills 1. AliExpress product sorting rules (key points) 2. Translation software usage skills 3. AliExpress product sorting rules (key points) 4. Translation software usage skills 5. Category selection 6. Attributes 7. Title keywords (key points) 8. Main picture 9. Color blocks and sizes 10. Pricing (key points) 11. Size chart template 12. Delivery period 13. Detailed description (key points) 14. Packaging information 15. Logistics settings 16. Service template 17. Product grouping 18. Product validity period 19. Product management (key points)
III. Batch release of products
IV. Product selection skills 1. Store positioning 2. Foreign trade product selection principles 3. What others don’t have, I have - structural product selection (key points) 4. I am better than others - hot-selling single product supplements (key points) 5. Discover new trends - select products outside the platform (key points) 6. adoncn.com teaches you how to find manufacturers 7. Side door: how to make counterfeit brands
V. International logistics and freight template settings 1. AliExpress freight process 2. Types of international logistics 3. Setting up general aviation free shipping templates 4. Setting up aviation non-free shipping templates 5. Setting up free shipping for small packages 6. Setting up wholesale shipping templates for more than 2KG 7. Price wars in regional free shipping templates
VI. Store marketing 1. Setting up four major store activities (key points) 2. Alliance marketing (key points) 3. How to participate in platform activities (key points) 4. How to bypass the firewall to attract traffic to social platforms (key points) 5. How to brush orders (key points)
VII. Data analysis and optimization 1. Industry intelligence 2. Product selection experts 3. Search term analysis 4. Real-time storm 5. Store diagnosis and countermeasures (key points) 6. Product diagnosis and countermeasures (key points)
VIII. Order processing 1. Buyer purchase process demonstration 2. Order processing practice waiting for seller operation 3. Processing methods for orders waiting for buyer operation 4. How to let Qicao help pack and ship (key points) 5. How to ship online (key points)
IX. Customer service skills and communication template explanation
X. Through train detonates traffic
AliExpress simulation training is a simulation-based e-commerce teaching method. The specific steps are as follows:
1. Determine the teaching objectives
First, the teaching objectives of the simulation training need to be clarified. For example, let students understand the use of the AliExpress website, learn the international trade operation process, and cultivate cross-cultural communication skills.
2. Install the simulation environment
To install the simulation environment, you can use virtual machine software to build a virtual operating system for simulation, or directly use an existing online mall platform for practical exercises, such as Alibaba International Station and AliExpress official website.
3. Write a practical training guide
Write a practical training guide based on the teaching objectives. The practical training guide includes the tasks and requirements that students need to complete in the simulation training, as well as the reference standards for assessment and evaluation.
4. Carry out the implementation process
Students perform practical operations and complete tasks in the simulation environment according to the practical training guide. Teachers can monitor and guide students at any time to solve problems encountered during the practical training and provide timely answers and help.
5. Summary and evaluation after the training
After the training, a summary and evaluation can be conducted to allow students to reflect on the shortcomings of the training process in a timely manner and evaluate and assess their practical ability. This link can also become an opportunity to improve teaching effectiveness and adjust teaching methods.
The above are the steps of the simulation training method of AliExpress. By simulating real operation conditions, students can master knowledge and skills faster and improve practical operation efficiency.
The following are the steps of the simulation training method of AliExpress:
1. Determine the goal: First determine the training goals and objectives, and clarify what knowledge and skills the trainees need to learn, and what level of ability they need to achieve.
2. Design a simulation environment: According to the training goals and objectives, design a simulation environment in which trainees can simulate the real AliExpress sales and operation process, such as setting up a virtual AliExpress store to simulate product listing, order processing, customer service and other processes.
3. Provide teaching materials and tools: Provide students with necessary teaching materials and tools, including the use guide of the AliExpress platform, sales skills, customer service communication skills, etc., as well as the operation guide of using AliExpress tools.
4. Conduct training: Allow students to perform actual operations and simulate sales and operation processes in a simulation environment. At the same time, coaches can provide guidance and counseling to students to help them master the skills of AliExpress sales and operations.
5. Mock exams and evaluations: After the training, conduct mock exams and evaluations to test students' learning outcomes and ability levels in order to adjust the teaching plan and improve the training effect.
6. Provide feedback and improvements: Improve and optimize the training based on students' feedback and evaluation results to improve the training effect and student satisfaction.