1. Sellers register by themselves

Qualified sellers can apply for domestic or overseas brand trademarks by themselves. When registering a trademark, it is important to have an English trademark. Specific trademark requirements include:

A. English registered brand trademarks registered in China or overseas.

B. It can be an r mark or a TM mark.

C. Some brand trademarks are only invited by the platform.

However, this method takes a long time and is not cheap. There are special agencies to help with it.

After completing the trademark registration, you also need to find "Account and Certification" in the AliExpress seller backstage, click "Trademark Qualification Application" to add brand authorization, and submit relevant materials to the platform for review. After approval, you can choose your own brand to publish.

2. Obtain a trademark authorization certificate

Now many brands have a distribution model. Sellers can choose some more reliable suppliers or agents to obtain authorization certificates, so that they can sell their products on the platform.

However, it should be noted that trademark authorization must be a complete authorization chain, otherwise it will be considered non-compliant by the platform and it will be difficult to appeal.

3. Choose products that do not require brand categories for sale

Although most products on the AliExpress platform require trademark rights to be listed for sale, there are also some products that are not subject to brand constraints. You can find out which categories of products do not require trademarks, and then choose according to your own source of goods.

However, there are still relatively few categories without brands, so merchants who plan to operate for a long time are better off choosing the first two options.

Because the AliExpress platform attaches great importance to brand trademarks, everyone must find a way to obtain formal brand authorization to ensure that their products will not be affected by adverse factors such as infringement complaints.