1. AliExpress is relatively price sensitive, and its low-price strategy is obvious. This is also related to Alibaba's strategy of launching Taobao sellers and customers. The low entry threshold of the platform has led to the influx of many entrepreneurs, which can satisfy the desire of many small businesses to quickly engage in export business. Homogeneous competition is relatively fierce, and many sellers can only have advantages through low prices.

2. The transaction process of AliExpress is relatively simple. Exporters do not need to establish a corporate form, nor do they need to register with the State Council of Foreign Economic Relations and Trade and the State Administration of Foreign Exchange. Export customs declaration and import customs declaration are completed by AliExpress Logistics through simple operations. The seller delivers the seller's goods through a third-party express company, and the buyer can pay through his own bank card.

3. Due to the small transaction volume of AliExpress for a single order, the value of the express parcel is generally low, and it does not reach the minimum tariff threshold of the customs of the importing country, so there is no tariff expenditure, which greatly reduces the purchase cost of consumers. The Chinese and English versions of AliExpress are simple and clear, which is very suitable for novices, especially sellers whose product functions meet the requirements of emerging markets.

4. Due to the agglomeration advantage of China's manufacturing industry, China has become the source country for the sale of goods in many countries. Foreign customers use the Internet and the AliExpress platform to skip retailers and wholesalers in their own countries and purchase goods directly from Chinese suppliers, who are the supply base for the source of goods. There are many goods to choose from and the prices are low. Therefore, compared with traditional international trade businesses, AliExpress stores have stronger market competitive advantages.

5. Due to the small order volume of AliExpress business, such goods often enter the importing country in the form of gifts or samples, and the impact on similar industries in the importing country is often ignored by the importing country. Therefore, small cross-border e-commerce can avoid international trade frictions in the short term