Many friends asked how many categories should be listed and how many products should be listed in each category when operating a store. These are not very clear. Today, I will simply talk about this issue.

1. First of all, there are two modes of stores, one is the stylized boutique mode, and the other is the distribution mode. The product category layout corresponding to the two modes is different.

1. Stylized boutique mode: suitable for long-term development, but the initial order will be slow. If you are patient and want to continue to run a long-term store, you should choose this mode. [Styled product selection/supply chain advantage] + [fine store optimization listing] + [through train test] + [manual intervention] + [overseas warehouse] method.

2. Distribution mode: suitable for rapid development, large-scale distribution, and faster orders in the early stage. However, the traffic will fluctuate greatly and be unstable in the future. If it is a store group, this mode is suitable, but it is also recommended to do a boutique store at the same time.

2. Two models of category layout, taking clothing and accessories as an example

1. Stylized boutique: The meaning of stylization is very clear, that is, to make the store look like it has a certain style, such as a women's skirt store and a men's suit store, which is stylized. In this kind of store, buyers know what you do as soon as they enter, and the things you sell are very vertical. How should this kind of store be laid out?

The first step: Choose a category in which you have supply chain advantages. Focus on creating products, and you can put about 100 models on the shelves. Continue to optimize and use through trains and manual intervention to make explosive products. After sales are stable, stock up overseas warehouses.

The second step: Stylize the boutique around this explosive product. For example, if the explosive product is a suit, then continue to put on suit styles. At the same time, the overall store decoration style is also designed in the direction of men's suits.

The third step: Focus on men's suits and provide more peripheral categories, such as leather shoes, ties, etc. This extension is actually an extension of stylization.