速卖通费用分为以下几点:押金、商标费用、促销费用、佣金、运营资金。
1、 押金:押金又叫保证金,相信了解淘宝开店的都知道,卖家入驻需要交保证金。一般是1w-5w。保证金会因为所销售的产品的不同而不同,都是可以商议的。并且保障金是随时可以提取的。
2、 商标费:就是自己的商标,一般几百元的商标费用。商标是自己对品牌的树立,会让商品更有辨识性。
3、 促销费:这是电子商务人群为了增加曝光率而经常使用的直通车。所以当我们的运营遇到瓶颈的时候可以适当使用促销。当然促销也不是随便使用的,我们要计算好自己的利润,规划好展示人群,这样才能让我们曝光的钱花在刀刃上。
4、 佣金:佣金也跟所销售的产品是关联的,一般控制在5-8%之间。
5、 运营成本:也就是物流、广告费、仓储费用,
AliExpress fees are divided into the following points: deposit, trademark fees, promotion fees, commissions, and operating funds.
1. Deposit: The deposit is also called a guarantee. I believe that those who know about opening a Taobao store know that sellers need to pay a deposit to enter. Generally, it is 10,000-50,000. The deposit will vary depending on the products sold, and it is negotiable. And the security deposit can be withdrawn at any time.
2. Trademark fee: It is your own trademark, which is generally a few hundred yuan. The trademark is the establishment of your own brand, which will make the product more recognizable.
3. Promotion fee: This is a through train that e-commerce people often use to increase exposure. So when our operation encounters a bottleneck, we can use promotion appropriately. Of course, promotion is not used casually. We must calculate our own profits and plan the display crowd so that we can spend the money on exposure.
4. Commission: The commission is also related to the products sold, and is generally controlled between 5-8%.
5. Operating costs: logistics, advertising, and storage costs.